Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin.Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previouslyGoogle Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
oogle Analytics is the most widely used website statistics service,currently in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).
Google Analytics is used by 66.2% of the 10,000 most popular websites ordered by popularity, as reported by BuiltWith in August, 2013.In May 2008, Pingdom released a survey stating that 161 (or 32%) out of 500 biggest sites globally according to their Alexa rank were using Google Analytics.
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